Racer fashion, inspired by the adrenaline-fueled world of motorsports, has rapidly gained traction in the streetwear scene, but not only. Combining performance-driven aesthetics with urban sophistication, this trend redefines modern wardrobes. At its core are the iconic racer jacket and moto boots, both adding a touch of toughness to feminine looks. These pieces are also easy to thrift, as Gen Z has mastered the art of second-hand shopping. Social media platforms like TikTok have propelled its popularity, with hashtags such as #racerjacket and #vintagejacket amassing hundreds of thousands of views. This cultural shift highlights how digital platforms and Gen Z’s fascination with speed, style, and vintage are driving a new era in streetwear and romantic aesthetics
Racer Fashion for women – from the track to the city
The racer fashion trend has captivated women’s wardrobes, largely fueled by social media platforms. Hashtags like #ferrarigirl and #racerjacket have collectively garnered over 400k views in only month in the U.S., showcasing a perfect blend of edgy, motorsport-inspired elements with feminine codes. This rebellious cool-girl aesthetic brings together roughness and sophistication, making it a dominant force in modern street style, moving away from too literally cute and polished trends
At the heart of this trend lies the iconic racer jacket, a new modern staple for women embracing this look, moving away from the “classic” perfecto jackets. Often styled with mini skirts or oversized pants, this versatile piece adds structure and boldness to any outfit.
Another true statement piece is Miu Miu’s multi-strap biker boots. This bold, rugged model is making waves, effortlessly pairing with both baggy denim shorts and the rising feminine #MotoBoho aesthetic of 2025, which garnered 81.1K views on TikTok in January 2025.
Picture romantic ruffled blouses and flowing dresses juxtaposed with these tough-luxe boots, creating the perfect balance between delicate and daring—a styling formula that defines the season’s most coveted look. Together, these pieces effortlessly transition from casual city outings to elevated streetwear statements.
Gen Z is particularly known for its appetite for second hand, and social medias has been instrumental in amplifying this trend, with hashtags like #thriftok, #thrifthaul receiving hundreds of thousands views.
Regarding #vintagejacket, videos featuring racer jackets dominate these posts, showcasing their timeless appeal and versatility. The platform’s younger audience has transformed the jacket into a standout piece for a new generation, solidifying its place as a must-have in contemporary fashion.
Image: from Heuritech Market Insights Platform
Racer fashion for men
The racer fashion trend has found a strong foothold among Gen Z men, driven by TikTok’s influence and the resurgence of motorsport-inspired clothing. This trend was even seen on the Menswear Fall-Winter 2025 runways, where we drew inspiration for our Midnight Motors theme—showcasing a more rugged, rock-infused moto aesthetic. The collections featured monochrome leather outfits, sharply tailored with edgy, rebellious details like zippers and bold hardware. Racing and moto elements, such as checkered patterns and streamlined sporty silhouettes, were spotted at Louis Vuitton, Y-3, MM6, and Fear of God.
Image: from Heuritech’s Men’s Fall/Winter ’25 Fashion Weeks Report
This style resonates with younger generations seeking edgy, high-performance-inspired fashion that transitions seamlessly from sports to everyday life.
At the core of this trend is the racer jacket, a versatile piece often paired with denim for a rugged, timeless look. Statement sneakers enhance the sporty vibe, while accessories like racing caps or gloves add functional yet stylish elements. These combinations allow men to adopt a bold yet polished appearance, perfect for the city streets or casual gatherings.
Racer fashion’s signature elements, such as dynamic color-blocking, racing graphics, and technical fabrics, define the trend. These details amplify the aesthetic, making it visually striking and deeply rooted in motorsport culture. By blending performance and style, this trend reinvents men’s streetwear with a modern, energetic twist.
Image: from Heuritech Market Insights Platform
The cross-gender appeal of racer fashion
Racer fashion transcends gender boundaries, offering a unisex aesthetic through functional and versatile pieces like the racer jacket. This adaptability allows individuals to experiment with styles that combine sporty elements and modern sophistication, appealing to both men and women. The sleek silhouettes, bold graphics, and technical materials provide endless possibilities for creating unique looks.
Beyond its practical appeal, racer fashion embodies the emotional thrill of speed and adrenaline, creating a sense of urgency and empowerment. This shared emotional resonance bridges the gap between genders, making the trend universally attractive while maintaining individuality in style expression.
Social media’s role in boosting racer fashion
Social media platforms like TikTok and Instagram have been pivotal in popularizing racer fashion. Hashtags such as #racerjacket, #ferrarigirl, and #vintagejacket have collectively amassed hundreds of thousands of views, driving awareness and adoption of the trend. These digital spaces allow users to showcase bold, motorsport-inspired looks and spark creative reinterpretations of the style.
Celebrities and influencers like Rihanna, Kim Kardashian, and Dua Lipa have propelled the trend further, often spotted in custom or high-end versions of these jackets. Their social media posts amplify the style’s appeal, making it aspirational yet accessible.
The recent rise in popularity of racer fashion in 2025 fashion shows and TikTok aesthetics presents an excellent opportunity for brands to align themselves with this trend.
Image: from Heuritech’s Global Luxury Brand Analysis 2024 Report
Brands embracing racer fashion and why it matters
Limited-edition capsule collections and collaborations with influencers or motorsport brands can capture consumer attention while building cultural relevance. By embracing racer fashion, brands can tap into a growing demand for dynamic, performance-inspired streetwear.
High fashion has wholeheartedly embraced racer-inspired aesthetics, with motorsport elements appearing in recent collections by major brands such as Louis Vuitton, Tommy Hilfiger, Balenciaga, Celine, Diesel, Mains and Vintage. The leather racer jacket, in particular, has become a standout piece, dominating both runways and social media feeds. Luxury fashion houses have reimagined this classic garment with modern twists, integrating color-blocking, bold graphics, and logos reminiscent of racing sponsorships.
Even fast-fashion giants like H&M and Bershka have introduced affordable imitations, while vintage shoppers drive demand for second-hand pieces. The influence of motorsport-centric pop culture, including Netflix’s Formula 1: Drive to Survive, continues to fuel this fascination, blending the thrill of speed with the allure of exclusivity.
This blend of high fashion and pop culture cements racer fashion as a defining trend, offering brands the opportunity to align with both luxury aesthetics and grassroots streetwear movements
At Heuritech, our data-driven insights empower brands to predict and capitalize on emerging trends like racer fashion. By analyzing consumer behaviors and social media patterns, we help brands understand the longevity of these trends and identify opportunities to innovate. This ensures that brands stay ahead of the curve, crafting collections that resonate with their audiences.
